Behind the Beverage Boom with Adam Terry

🎧 Listen on Spotify, Apple Podcasts, & More:🔗 https://bit.ly/highfunctioningpodWhat does it really take to build a successful c****bis beverage brand from scratch?In this episode of the High Functioning Podcast, Adam Terry, CEO and Co-Founder of Cantrip, takes us behind the scenes of his bootstrapped journey — from hand-canning ice cream in Framingham to running one of the most talked-about infused beverage brands in the U.S.Adam talks about what makes drinkable THC so complex, how Delta-9 legalization created new pathways, and why the illusion of a free market is holding back real progress in the space.🎙️ Episode Highlights:✅ Starting with just $375k and hand-canning operations✅ What it takes to make THC drinks — explained simply✅ The double-edged sword of state regulation✅ Moving from dispensaries to liquor stores✅ Why federal reform is key to real fairness💡 Whether you're a builder, investor, or just curious how THC seltzers landed on liquor shelves, this one is a must-listen.