Building a People-First MSO with Brendan McKee

Brendan McKee didn’t start in a boardroom, he started in a warehouse, moving furniture and learning the value of hard work. Today, he’s the COO of Silver Therapeutics, a multi-state retail brand known for keeping people at the center.

In this episode, Brendan shares how that early hustle turned into a leadership style built on empathy, clarity, and long-term retention. From offering therapy to building culture in every store, this is what people-first business really looks like.

🎧 You’ll Learn:

• How Silver Therapeutics maintains 90%+ retention

• Why benefits and listening drive loyalty

• What MSOs can learn from staying human

🔗 Listen now: https://tr.ee/highpodlinks
Available on Spotify, Apple, and YouTube.